Shopping anywhere and anytime is exciting for consumers, but it does present its challenges. Manufacturers and retailers need to fully understand and keep apprised of the new shopper journey and communicate with their shoppers across multi-platforms. To get a new and unparalleled view of how shoppers interact with the e-commerce channel, IRI has announced the availability of a new proprietary e-commerce engagement offering, a foundational component of its best-in-class e-commerce consumer and sh...